Name-dropping fashion brands has been a staple of rap music ever since English rapper Slick Rick mentioned the fashion brands Gucci, Bally, and Polo in his and Doug E. Fresh's 1985 song "La Di Da Di."
In more recent decades, the trend of name-dropping fashion brands has spread into pretty much all genres of music, often as part of a mutually beneficial advertisement of whichever brands are mentioned.
Here are a few of my recent favorite songs that reference fashion brands.
Victoria's Secret
"Victoria's Secret" by Jax is more of a playful jab at the titular brand's influence on body image than an advertisement, but it's a fun song that does name-drop a popular brand. Spoiler alert: Victoria's secret is that "she was made up by a dude," specifically, "an old man who lives in Ohio."
Unholy
"Unholy" by Sam Smith and Kim Petras manages to drop pretty many of the most popular names in the fashion industry, from Fendi to Balenciaga to Prada and beyond. And the song is just generally very catchy.
Clickbait
The video above is a clip from the song "Clickbait" by Daz Black, The Midnight Beast, and Soheila. The video includes references to Versace, but it mostly seems to be a play on the popularity of name-dropping in rap and not an actual advertisement or endorsement. This shows how popular the trend is.
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